Field notes from shipping software

Sep 13, 2026

Most GA4 data is wrong because the dataLayer was never planned. Here's the tracking plan, dataLayer spec and GTM setup we use in production — with real code.

Sep 9, 2026

generateMetadata, dynamic titles, canonicals, OG images and per-entity SEO with admin overrides and dynamic fallbacks — patterns from a production Next.js site.

Sep 5, 2026

Default denied, update on accept, and tags that respect both. A practical Consent Mode v2 setup for India's DPDP Act and GDPR — in Google Tag Manager.

Sep 1, 2026

Server-side pricing, signature verification, idempotency and failure handling — the Razorpay integration patterns that keep money correct under real traffic.

Aug 28, 2026

view_item to purchase, wired properly in Google Tag Manager: the nested ecommerce object, one tag for the whole funnel, and deduplication that actually works.

Aug 24, 2026

Chunking, retrieval quality, evals and the boring infrastructure that separates a RAG demo from a system that holds up under real questions.

Aug 20, 2026

Field data first, then the fixes that actually moved LCP, INP and CLS on a production Next.js site — with before and after numbers.

Aug 16, 2026

Ask to see the code, find out who actually writes it, and check what happens after launch. The questions that separate real engineering teams from resellers.

Aug 12, 2026

Duplicate purchases, refresh re-fires, consent blocking and currency drift — the five reasons GA4 revenue diverges from your orders table, and how to fix each one.

Aug 8, 2026

Cookie and JWT sessions, why middleware is for routing rather than authorization, and the server-component checks that actually protect a route.

Aug 4, 2026

What's in the box, how to set it up, and what to customise first — going from template to a live marketplace with payments in two days.

Jul 31, 2026

A practical comparison from a team that implements both: data model, cost, reporting depth, governance and migration effort — and who should pick which.